It Takes a War
It Takes a War
Capturing the duality of a highbrow tactical shooter.
Client: Pantaloon
- Visual Identity
- Key Art Creation
- Logo Design
Upon first glance, one could interpret this game as a Counter Strike clone. They'd be so wrong.
What lies at the heart is a story about connection in an era where companionship can live solely online through the shared love of a single game. Themes of isolation are presented through moments of surrealist symbolism against the backdrop of an online multiplayer tactical shooter from 2003.
Our goal was to create a visual identity that communicated and combined the starkness of surrealist art with the loud and bombastic aesthetic popular of the shooters from this era.
